There is an additional or alternative option that may gain consideration: network proxy equipment to optimize the traffic flow between the original website and the mobile client. The carrier can re-direct certain kinds of traffic (video) to the proxy equipment that optimizes the bandwidth consumption through traffic shaping and/or bit-stream manipulation. Both methods can improve bandwidth usage without noticeable deterioration to the end user. Optimizing the bandwidth consumption for certain content (such as video) will alleviate some of the load on the network. AT&T and others are perhaps considering this option in addition to the tiered pricing model.
Saturday, March 20, 2010
Option for reducing data network utilization in mobile networks
Mobile carriers in the US have so far stuck with the flat pricing and unlimited data model as they continue to invest in Wifi access points to supplement bandwidth of their data networks. AT&T has been particularly hard hit with the heavy download usage by iPhone consumers. It is unclear if the likes of AT&T will bite the bullet and start charging by the MB as is hinted in these two articles.
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